![]() This free (yes, free!) tool is super easy to use. However, many small businesses or companies without dedicated graphic design resources find the process of creating infographics overwhelming.Īre you a non-designer who is totally overwhelmed by Photoshop? Have no fear: I’ve done the legwork for you, and have come up with a list of some awesome online tools that will allow you to create your infographic from scratch – all while looking professionally designed. I’m a strong supporter of infographics (you can see one in a recent post) and how powerful and useful they can be. They feature a different top infographic every day, which is great for design and data inspiration. ![]() Unbounce has created the Ultimate Guide to Marketing with Infographics, which is a fantastic reference that will help you decide what kind of content to include, how to research and find the data you need, and how to design the layout of your infographic to achieve maximum audience engagement.Īnother great resource is visiting The Daily Infographic. Another popular type that you’d recognize is the flow chart, where you follow the flow of data to find a certain output answer. Other options include timelines in which you portray dates and events along a road or chart, or “vs” infographics that compare two bodies of information (ie: calories in one type of meal plan vs. Or, you could create a numerical article, where you take your spreadsheet data and transform them into charts and diagrams, making them more visually appealing and easier to understand. As long as you have information or data to be illustrated, you can do it with an infographic.įor example, you could create a visual article where you take large bodies of text, break it up into “interesting facts” and use cartoons and word bubbles to display it. The type of information to include in an infographic is really up to you – the world is your oyster. Okay, so now you know why you’d want to create an infographic. In this case, this graphic is also directly related to the topic of this specific post, as it allows the writer to more clearly explain his concept with the use of the infographic diagram layout. ![]() But, you could also view the infographic for a summarized, easier to read overview of the post’s topic. This post contains is a lot of textual information. Let’s take a look at another example, this time in a previous guest post about high converting blogs. Data of any kind is always enhanced with charts and diagrams and images, since visuals are more engaging, more persuasive, and easier to remember.Įducating your audience with killer content such as infographics is not only important for conversions, but for sharing as well, which means more recognition and more traffic to your blog or site. Think about any presentation you’ve ever seen. Take a look at this full-page infographic posted by Neonam – studies show that people remember 80% of what they see, versus only 20% of what they read … and only 10% of what they hear. The good news is that, with the right tools and a bit of planning, you’ll soon be creating your own infographics! Why Create Infographics? After all, chances are you’re not a graphic designer by trade! The problem is that you don’t know how to create them. To put it simply: Infographics are a really awesome way to make otherwise boring numbers and text interesting and memorable.īut you’ve probably heard of all this before, right? The problem isn’t that you hate infographics. Statistics and information jump off the page in colorful, bold, fun graphics, grabbing your readers’ attention and translating that information into useful data that can be easily digested. Infographics are a visual representation of information that, once seen, can really stand out as a part of your overall digital marketing strategy.
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